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Presupposition is the mistake:  Why housing marketing doesn’t meet the bar

Though I’ve never taken a marketing class, I remember fellow students quoting the famous Philip Kotler, who said that marketing is “the creation of demand.”  Simplistic to be sure, but a useful shorthand for that many-splendored thing that many of us do for a living.  We market to create demand, whi
Easter: A Celebration of Renewal and Its Rich History

Easter: A Celebration of Renewal and Its Rich History Easter is a holiday that bursts with color, joy, and a sense of renewal. For many, it’s a time for family gatherings, egg hunts, and sweet treats, but the roots of Easter run much deeper—spanning centuries of tradition, faith, and symbolism. 🌷 T
How is the housing market weathering war-time economics?

War-time economics have, of course, sent gas prices skyrocketing, but have also pushed mortgage rates higher over the last five weeks, from a low of 5.99% to a high of 6.64%. Rates have fallen a bit recently, but higher rates have slowed some of the housing data down. In the past, mortgage rates abo
Pamela Heman

Pamela Heman

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