At a time when real estate industry leaders seem to be more conflicted than ever, one idea has emerged that everyone from Homes.com to Zillow, to eXp Realty and Compass can agree on: pre-marketing coming soon listings. What does that mean for the MLSs and will it invite more federal scrutiny? The re

Key takeaways Curb appeal is the first impression your home makes from the street and includes everything from landscaping to the front entry. A home with strong curb appeal attracts more buyers, creates trust, and can lead to higher offers. Improving curb appeal does not require major renovations.

Borrowers are still anchored to ultra-low, pandemic-era mortgage rates, a mindset that is influencing both purchase and refinance trends as the market heads into 2026. That’s according to Mike Vough, Optimal Blue‘s senior vice president of corporate strategy, who highlighted the company’s latest Mar