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How Professional Photos Affect a Buyer’s Mentality

Whether you’re moving from a condo in Los Angeles or selling your home in Chicago, there’s a moment in every home search that matters more than the open house, more than the showing, more than the final walk-through. It happens quietly, usually on a phone, often late at night. A buyer is scrolling.
Builder Confidence Remains Stuck Near Post-Recession Lows

Builder sentiment weakened further in July as affordability challenges and ongoing economic uncertainty continued to weigh on the market for new single-family homes. The National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) slipped two points to 34 , marking the 15th co
Higher Refi Demand Despite Higher Rates

Mortgage application volume declined again last week as higher borrowing costs weighed on home purchase demand. The Mortgage Bankers Association (MBA) reported a 2.7% decrease in total application volume on a seasonally adjusted basis for the week ending July 10, even as refinance activity posted a
Pamela Heman

Pamela Heman

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