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Beyond the mortgage: Alex Song on how Made Card is building homeowner loyalty through everyday engagement

Homeownership really starts at closing, yet that’s often where the relationship between borrowers and lenders ends. As affordability pressures continue to reshape the housing market, borrower engagement needs to shift from periodic marketing to creating continuous value throughout the homeowner jour
When your AI vendor gets it wrong, you’re still responsible 

Mortgage servicers are misreading the current moment. Enforcement looks quiet, but accountability has never been broader. The Consumer Financial Protection Bureau (CFPB) has issued zero consent orders against servicers in 2026. Enforcement staffing is being cut by 80%, and the Office of the Comptrol
Home sales are positive but higher rates slowing demand

Mortgage rates hit a yearly high last week and even though housing demand is still positive year over year, it is slowing down, just not in a big way yet. Typically, in the past few years, when mortgage rates get above 6.64% and then break over 7%, housing demand slows. Housing data always improves
Pamela Heman

Pamela Heman

Phone:+1(816) 810-5001

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